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ABOUT

OMORFIE / omorfi  [greek] beautiful
DREAMER – EXPERIENCE SEEKER – REBEL

We are OMORFIE and our mission is simple;
to bring The Beautiful Hair Effect™ to the world.

We were born out of a desire to help women worldwide experience the confidence that comes from beautiful hair.

We knew instinctively that beauty shouldn’t be complicated. So we went looking for ideas that met our brief of being effortlessly chic.

We wanted to inspire women to be fearless – to dream big and showcase their individual style. So we created a range that empowers women to be all they can be.

And we knew that no matter what, we had to be kind to our planet. So we’ve chosen to donate to the World Wildlife Fund and developed packaging made from 100% recycled materials.

With these goals at the heart of everything we do, we believe we can help everyone achieve The Beautiful Hair Effect


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