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Our mission is simple – to bring the Beautiful Hair Effect to the world.

What is the Beautiful Hair Effect? It’s the power to get creative. It’s the confidence to strike a pose. It’s cherishing yourself, and our planet.

Showcase your individual style with products that are designed with beautiful hair in mind.

Achieve that perfect finish in seconds flat. We operate on the principle that beauty does not need to be complicated. We call this ‘Effortlessly Chic’. Dream big – big hair, big ambition, big experiences!

We’re proud to say all our packaging is 100% eco-friendly.

What’s more, we’ve partnered with the World Wildlife Fund to donate a portion of our funds towards projects that help our environment. Join the movement and help us bring the Beautiful Hair Effect to the world.

NURTURING YOUR HAIR

Beautiful hair is nurtured hair. That’s why we’ve searched the globe to bring you products that are the ultimate in quality and style.

EMPOWERING YOU

OMORFIE HQ is here for you, 24/7. We want to ensure your hair stays continuously chic, so whatever the question, we’ll respond ASAP.

IT’S ALL IN THE FINISH

Don’t wait for the Beautiful Hair Effect. We offer same day free shipping worldwide*, so you can get the hair you’ve always dreamed of in the blink of an eye.

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SHARE YOUR BEAUTIFUL HAIR ON INSTAGRAM

Tag your effortlessly chic looks with #OMORFIEhair on Instagram to share your style with the world.

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Pre-Sale Events. VIP  Giveaways.

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Exclusive Invites. Special Offers.
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